Tradition kommunizieren
(COMMUNICATING TRADITION)
In ‘Tradition Kommunizieren’ (Communicating Tradition), published by Heike Bühler und Uta-Micaela Dürig, Katrin Androschin, Klaus Asemann and Andreas Mack discuss how historical communication operates in practice. The article ‘Raus aus der Garage. Welchen Nutzen hat die historisch gewachsene Identität eines Unternehmens für die Mitarbeiter?’ (Out of the garage – what benefits does the historical identity of a company as it has developed over time offer employees?) describes how the successful Software AG relaunch worked with components of historical communication and utilised visual communication within this context.